AUSTRALIAN ROOTS. ADVENTURE WITHOUT BORDERS. FIRST COLLECTION · LAUNCHING SOON
Sherlock Bros. Outdoor Supply Co.SHERLOCK BROS.OUTDOOR SUPPLY CO.
Sherlock Bros friends around a sunset campfire beside a dusty branded canopy ute with rooftop tent and coffee setup

SHERLOCK BROS.
OUTDOOR CLOTHING

Sherlock Bros. Outdoor Supply Co.

Built Different.
Adventure Anywhere.

Relaxed, stylish clothing with a tough outdoor spirit.
From nights out to getting dirty on the tracks.

FIRST COLLECTION · LAUNCHING SOON

Australian roots. Adventure without borders.

EXPLORE THE COLLECTION ↗
THE SHERLOCK BROS. WAY OF LIFETHREE GENERATIONS. ONE SHARED SPIRIT. ↓
CAMPAIGN CONCEPT

THE FIRST COLLECTION / 01

Clothing for the way you live.

Relaxed style. Outdoor attitude.
Your everyday rotation, sorted.

A first look at what’s taking shape. Explore the designs and save your favourites. Orders open after our samples are approved.

T-SHIRTSCAPS ↗PATCHES ↗STICKERS ↗THE FIRST COLLECTION
Sherlock Bros. branded expedition 4x4 on a sunlit sandy rainforest track. Good Mates. Off the Beaten Track.

A little sand. A few laughs. Good company.

FIND YOUR TEE ↗

TOP OFF THE WEEKEND / 02

A nod to the classics.

Heritage character.
A colour for your everyday rotation.

Room to fit. Space to move. Larger cap fits are in development; final measurements will follow sample approval.

Campaign concept inspired by family photographs: three generations sharing a laugh at a bush campsite with cattle in the paddockCampfire concept: a blackened billy steaming over a wood fire in the Australian bush at sunsetINSPIRED BY OUR FAMILY WEEKENDS

THE STORY BEHIND THE NAME

Three generations.
One shared spirit.

A four-wheel-drive trip. A line in the water. Food over a campfire. A beer, a laugh and time together.

Sherlock Bros. comes from three generations of brothers with a shared love of getting away. The places matter, but so do the people beside you.

Our clothing range brings that outdoor spirit into everyday life. Relaxed, stylish and ready to go from a night out with mates to a weekend getting dirty on the tracks.

Australian roots. Adventure without borders.

Built Different. Adventure Anywhere.

MAKE IT YOUR OWN / 03

Small patch. Big character.

Six designs. A little extra attitude.
Embroidered patch concepts with hook-and-loop backing.

Attach it. Swap it. Make it yours.

Add a little character to bags, jackets and adventure gear fitted with a compatible loop panel.

EXPLORE THE TEES ↗

Hook-and-loop backing is our development brief. Final backing, dimensions and pricing will follow sample approval. Requires a compatible loop panel; standard clothing and caps do not automatically include one.

A LITTLE OUTDOOR ATTITUDE / 04

Small sticker.
Plenty of character.

From pine trees to rock crawlers and the local mosquito. Explore each design for your rig, car window or esky.

EXPLORE THE STICKERS ↗

Twelve individual designs. Pick your favourite.

IT’S IN THE DETAILS

The Sherlock Bros. Difference.

Room to move. Details worth a closer look.

BUILT DIFFERENT
Design concept close-up of a sand tee’s ribbed neckline and sewn-in Sherlock Bros. woven neck label
01 / THE NECKLINE

Our name, sewn in.

Our brief: a ribbed crew neck, neat binding and a bone woven label with just our name in forest green.

Design concept close-up of two parallel stitch rows at a sand tee’s sleeve hem
02 / THE FINISH

Details that hold it together.

Double-stitched sleeve hems are part of the brief. A considered finish, right down to the thread.

Design concept close-up of the brighter green SB woven side tag beside the double-stitched lower hem
03 / THE SIGNATURE

A little green. A lot of character.

Our intended signature: a bone-on-green SB tag, folded and stitched into the side seam.

An oversized fit is the aim. Roomy body. Relaxed shoulders. Fuller sleeves.

100% cotton is the brief. A substantial feel with an easy drape.

Double-stitched hems are the plan. Considered construction at the sleeves and lower hem.

One design. Front and back. Small on the chest. Bold on the back.

Sherlock Bros. brand quality concept. Images show our intended finish; final fabric, construction and durability remain subject to supplier and sample approval.

THE NEXT CHAPTER IS TAKING SHAPE

Good things are in the works.

Our first collection is in development. We’re refining the fit, fabrics and finishing touches before opening orders.

GET IN TOUCH ↗ben@sherlockbros.comSupplier enquiries welcome.
See you around the campfire. Sherlock Bros. logo above two women relaxing beside a glowing bush campfire at dusk.
FIND YOUR NEXT FAVOURITE ↗

Product details

Size, delivery & availability

This is a development collection. Final sizing, prices, shipping and availability will be added after supplier and sample approval. This preview does not accept orders.

Product images are design concepts from the Sherlock Bros. lookbook.

YOUR WEEKEND LINEUP

Saved favourites.

Saved on this device only. This is a collection preview; checkout is not yet available.

SHERLOCK BROS. / FIRST LOOK

A store in the making.

This collection preview brings the Sherlock Bros. brand and development collection together. Product visuals are approved design references, not final production photography. Campaign imagery and product mockups include AI-created visuals inspired by our brand and supplied family references.

Final pricing, sizing, materials and availability will follow supplier and sample approval. Orders are not open yet. For enquiries, contact ben@sherlockbros.com.